Bebo, this week launched its Open Media, a new platform that gives Bebo users the ability to include premium music and video content in their profiles. Media companies, on the other hand, are able to use their own branded video players without being charged for access to the Open Media platform.
This means that partners can tap into Bebo’s 40 million users, provide content, carry their own advertising and retain all the ad revenue for themselves. Having redesigned it's site, Bebo users will now have a Personal Video Profile, where they will be able to store their favorite videos and share them with friends.
One of the most important aspects of Bebo's Open Media is the fact that partners will be able to set up their pages and control how their content is distributed all by themselves, through the "Channel Profiles". Users will also be able to receive online and mobile alerts when new content appears on the media channels they choose.
How all this will affect Facebook’s recently announced pages will depend on advertisers preference, but according to Mashable, Bebo’s slant towards videos, music and entertainment will imply that Bebo will be carving a smaller, more focused niche for themselves.
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