PayPerPost will be launching a new social network in January 2008 called SocialSpark. The networking site will allow bloggers and advertisers (currently over 85,000 bloggers and 11,000 advertisers) to create profiles while users visiting the site will “browse the public profiles of advertisers and bloggers along with their associated sponsorship and blog related data.”
”It’s the first social network that is designed from the ground up to be advertiser-centric, while preserving the free, managed flow of user information common within other networks” said CEO Ted Murphy.
The idea is for advertisers to interact with bloggers who are willing to take pay per post type advertising and run with it.
According to Micheal Arrington at TechCrunch, there’s absolutely nothing distasteful about it as an idea, but to the extent it furthers the pollution of the blogosphere by encouraging more paid shilling, and makes us all worse off.
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